Community Champions Social Media Guide

Below you’ll find a general timeline you can use to plan your social media calendar for 401Gives. We are asking Community Champions to reach two audiences; getting nonprofits to sign up (deadline 3/17) and the Rhode Island community at large to know about 401Gives and become donors on the weekend of April 1st.

4 Months Out

The focus during this time is to get the nonprofits in your network to sign up and be a part of the big day March 31 - April 3, 2024!


Facebook

  • Save the date: The fourth annual #401Gives is a Weekend Edition, 3/31 - 6am through 4/3 - 6pm! You can be part of the celebration by giving to your favorite nonprofit on 401Gives. Visit https://www.401gives.org to find out more!  Oh and come to the 401Gives WaterFire at Memorial Park on April 1st!
  • Is your nonprofit ready for #401Gives? Register your organization on https://www.401gives.org and join our state in celebrating YOU this April 1st!


Twitter

  • Are you ready to be a part of #401Gives? Sign up today to celebrate: https://www.401gives.org
  • Is your nonprofit ready for #401Gives? https://www.401gives.org
  • Register here today to be a part of the fun! https://www.401gives.org
  • Mark your calendars for March 31-April 3. It will be a weekend for everyone in Rhode Island to support philanthropy in our great community #401Gives

3 Months Out

As #401Gives gets closer you can put focus on both getting nonprofits to sign up and start to educate and prepare them for the big day!


Facebook

  • Have you signed your organization up for #401Gives on April 1st? Join over Rhode Island and 500 nonprofits who have already signed up to be a part of this exciting day for Rhode Island! Head to https://www.401gives.org to get started and be a part of the fun!
  • Is your nonprofit ready for #401Gives? Register your organization on https://www.401gives.org and join our community in celebrating YOU this April 1st!


Twitter

  • We’re getting pumped for the #401Gives! Join the conversation by following @401Gives and liking the #401Gives page on FB!
  • Signed up for #401Gives already? You rock! Now check out the Nonprofit Toolkit on https://www.401gives.org for tools and resources!
  • A little can go a long way when our community gets together and gives together on April 1st for #401Gives! Join the movement - register your organization today!

1-2 Months Out

Once we're 2 months away from #401Gives, messaging should start to focus less on signing up and more about outreach to the community.


Facebook

    Save the date: 401Gives is the weekend of April 1st! You can be part of the celebration by giving to your favorite nonprofit(s). Visit 401gives.org to find out more.

    The real success of 401Gives will not be how much money we raise but the tremendous impact those dollars will have when nonprofits across Rhode Island put them to work! Join the giving on April 1st at 401gives.org.

    401Gives, 3/31/23 - 4/3/23 will be a historic weekend for everyone in Rhode Island to GIVE BIG!  Oh and come to the 401Gives WaterFire in Memorial Park on 4/1!

    Let’s show everyone that Rhode Island is full of generosity! Help us celebrate 401Gives.

    Through 401Gives, you will have the chance to give where your heart is! Visit 401Gives


    Twitter

    • Are you ready to be a part of 401Gives? It’s a day to celebrate all the good going on in our communities! ##401Gives
    • Mark your calendars for 3/31 through 4/3. It will be a weekend for everyone to support Rhode Island.
    • It’s time to show that Rhode Island is full of generosity! March 31st through April 3rd, help us celebrate ##401Gives!
    • We’re getting pumped for 401Gives! Join the conversation by following @401Gives and liking the ##401Gives page on FB!
    • Get ready to get up and give for 401Gives on the weekend April 1st! Follow @401Gives to stay updated on the giving movement!
    • A little can go a long way when we get together and give together on April 1st for 401Gives! Join the movement!
    • “I don't think you ever stop giving. I really don't. I think it's an on-going process.” – Oprah Winfrey. Let’s keep the giving going for 401Gives!
    • “My hope is to leave the world a little better for having been there.” – Jim Henson. What will you give to make the world better? ##401Gives

    1 Month Out

    Time to start promoting the event, highlighting the nonprofits who have signed up and how many of them will be participating. Last chance to push training!


    Facebook

    • Did you know that over 500 of Rhode Island nonprofits have already signed up to be a part of #401Gives on April 1st? Join the growing number of Rhode Island nonprofits before sign ups are closed on March 15! Sign up your organization to be a part of this historic weekend at https://www.401gives.org.  Deadline is March 17.

    Twitter

    • Join the 500+ nonprofits signed up for #401Gives - register here https://www.401gives.org.  Deadline is 3/17/23.
    • Have you checked out the #NonprofitToolkit on https://www.401gives.org yet? Check out the tools to help you be a success on April 1st
    • “My hope is to leave the world a little better for having been there.” – Jim Henson. What will you give to make the world better? #401Gives
    • Is your organization ready for #401Gives on April 1st? Check out the Nonprofit Toolkit on https://www.401gives.org for tools, tips, and resources that will help you make this 401Gives the best one yet!
    • Running out of time to plan your #401Gives campaign? Don't fret! The Nonprofit Toolkit at https://www.401gives.org has got you covered!

    1 Week Out

    Start a countdown! Get your network excited for the giving day to come!


    Facebook

    • Only one week until the fourth annual #401Gives start March 31 through April 3! We are so excited to support 500+ of Rhode Island nonprofits participating in this historic day for Rhode Island. Show your support by being a #401Gives champion! Check out this page for more details: https://www.401gives.org/info/champion-toolkit


    Twitter

    • We’re a week away from #401Gives and we couldn’t be more excited the Rhode Island nonprofits participating!
    • Not sure who to support on #401Gives? Check out https://www.401gives.org to find a great Rhode Island nonprofit that needs your help!
    • Promote the fourth annual #401Gives on {March 31st - April 3rd by updating your profile picture or cover photo!
    • Check out this page for downloads YOU can use to promote the big day on the weekend of April 1st: https://www.401gives.org/info/downloads

    The Day Before

    Tomorrow is the big day! Start building excitement within your network.


    Facebook

    • Get excited! When the clock strikes 6AM on 3/31/23 it will officially be #401Gives! Head to https://www.401gives.org to check out all of the amazing Rhode Island nonprofits participating in this historic day.


    Twitter

    • #401Gives is tomorrow and we can’t wait! Head to https://www.401gives.org} to support one of the participating Rhode Island nonprofits.
    • Only a few hours until the fourth annual #401Gives! Which of the hundreds of Rhode Island nonprofits will YOU support this year?
    • Don't forget to update your profile with the #401Gives Graphics! Grab them here: https://www.401gives.org/info/downloads
    • Don't forget to update your profile photos to support #401Gives! Grab the custom #401Gives graphics here: https://www.401gives.org/info/downloads

    The Big Day

    The big day is here! Use this weekend to share #Unselfies and live updates throughout the entire 24 hour period.


    Facebook

    • It’s here! The fourth annual #401Gives is officially underway and the totals are already growing fast. Head to https://www.401gives.org to find a nonprofit (or many!) to support on this exciting day for Rhode Island!  And don't forget the 401Gives WaterFire on 4/1 in Memorial Park!


    Twitter

    • #401Gives is here! Head to https://www.401gives.org to support a Rhode Island nonprofit this year
    • Send us your #Unselfies this 401Gives for a chance to be featured on our Facebook! Tag us with #401Gives @@401Gives
    • Let’s show the world that Rhode Island is the most generous state of them all - head to https://www.401gives.org to support a Rhode Island Nonprofit!
    • Halfway through the second annual #401Gives on 401Gives weekend and [X AMOUNT] has already been raised for Rhode Island Nonprofits.
    • Check out the #401Gives leaderboards to see which nonprofits have raised the most this April 1st at https://www.401gives.org/leaderboards


    Instagram  

    Tiktok- post a video!  #401Gives

    The Day After

    Celebrate the success of your nonprofit network and all of the donors and supporters who pitched in!


    Facebook

    • Wow! In one weekend $[insert real time dollar figure] was raised for over 500 participating nonprofits as a part of #401Gives! Thank you to all of the great supporters who made #401Gives a success - we are proud to be the Rhode Island today!


    Twitter

    • Thank you to all of the supporters who made the first ever #401Gives a huge success!
    • Thank you! You have made a difference in our great state! #401Gives

    Other Social Media Ideas

    #UnSelfie Challenge

    Have donors and supporters take a 'selfie' with a caption or a cue card that explains how or why they are 'giving' this #401Gives.


    Social Media Highlights

    If there are any nonprofits going above and beyond with their #401Gives planning - highlight the great work they’re doing with a quick post asking them questions like “why are you participating in #401Gives?” and “how does your organization make a difference?” or any other questions you can think up that will get your network invested in the impact they will have on April 1st.


    Start a Countdown

    As you get closer to the big day start a social media countdown so your supporters definitely won’t forget what April 1st is! Each day you countdown can feature different information or highlight a different fact or insight about your community and its nonprofits. Get creative! Every week on a specific day share an official #401Gives update.


    Create Custom Graphics

    You can create a graphic using free tools like Canva.com to show how many nonprofits have signed up, how many days until April 1st, and other information that will get your supporters excited.


    Real-Time Thank Yous

    On the big day and the day after - thank donors on social media by shooting them an @mention on twitter!