2021 Nonprofit Statistics

  • Average $ raised per nonprofit: $4,025 (30% increase over last year)
  • Average # of donors per nonprofit: 28 (40% increase over last year)
  • Donors covered fundraising fees for nonprofits: 92% 
  • Nonprofits gaining new donors: 390 (avg. per np: 13) 20% increase 
  • Matching Gifts to nonprofits: $51,000 
  • Cash & in-kind prizes for nonprofits: $29,000 
  • 20 nonprofits featured their own matches or challenges: Average amount raised by nonprofits without matches/challenges = $3,998. Average raised WITH Matches/Challenges $28,545 -  7.1x more!
Peer-to-Peer fundraising (P2P): Individuals that created their own giving page to encourage their family and friends to give to a nonprofit.
    • 120 P2P fundraisers (60% increase over last year) 
    • P2P fundraisers raised $262,811 (50% increase) from 2,838 donors  (53% increase). 
    • Average amount raised by organizations without P2P = $3,111. Average raised with P2P = $12,278; 3.9X MORE!