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2021 Nonprofit Statistics
- Average $ raised per nonprofit: $4,025 (30% increase over last year)
- Average # of donors per nonprofit: 28 (40% increase over last year)
- Donors covered fundraising fees for nonprofits: 92%
- Nonprofits gaining new donors: 390 (avg. per np: 13) 20% increase
- Matching Gifts to nonprofits: $51,000
- Cash & in-kind prizes for nonprofits: $29,000
- 20 nonprofits featured their own matches or challenges: Average amount raised by nonprofits without matches/challenges = $3,998. Average raised WITH Matches/Challenges $28,545 - 7.1x more!
Peer-to-Peer fundraising (P2P): Individuals that created their own giving page to encourage their family and friends to give to a nonprofit.
- 120 P2P fundraisers (60% increase over last year)
- P2P fundraisers raised $262,811 (50% increase) from 2,838 donors (53% increase).
- Average amount raised by organizations without P2P = $3,111. Average raised with P2P = $12,278; 3.9X MORE!